When someone who has never heard about Koolbol finds us for the first time on Amazon, it’s forgivable if they think we sell bright blue backpacks with coolers inside. Those people are mostly right, at least in a technical sense – bonus points if they realize we’re a ball game too. It’s those folks I spend so much time thinking about. Because whether or not they see the value in a product like ours is almost beside the point. That’s because Koolbol isn’t really a product.