There’s a question I’ve been struggling with lately. Why do people invest? I’m not talking about traditional 401Ks or blue chip stocks. That’s a very responsible form of investing. There’s risk, but it’s minimal. In the grand scheme of things, it may be one of the safest risks we take. Most people know they should invest money to put towards retirement. The type of investment I’m talking about isn’t so Wall Street meets retirement goals. What I’m trying to wrap my head around
When someone who has never heard about Koolbol finds us for the first time on Amazon, it’s forgivable if they think we sell bright blue backpacks with coolers inside. Those people are mostly right, at least in a technical sense – bonus points if they realize we’re a ball game too.
It’s those folks I spend so much time thinking about. Because whether or not they see the value in a product like ours is almost beside the point.
That’s because Koolbol isn’t really a product.